Why I Quit Buying Grocery Store Flowers for Good

We’ve all done it. We’ve been tempted by tulips or coaxed by chrysanthemums at the grocery store. “Why not?!” we tell ourselves as we drop a bunch into our grocery cart, already picturing how the brilliant blooms will spruce up an entryway or set the tone on the dining room table (fact: adding fresh flowers to the table makes serving even boxed mac n’ cheese a culinary event). Only, a couple days later those blooms are looking more busted than brilliant, and within a week they’re destined for the dump. Foiled again by grocery store flowers!

Now, what if you could count on fresh flowers that lasted for weeks? And you didn’t have to wait in a checkout line to snag them? Meet Freddie’s Flowers, the subscription service that’s shaking up the floral industry and has convinced me to never fall for grocery store stems again. With Freddie’s, I get higher-quality flowers delivered right to my door weekly, and my arrangements often last for three weeks.

How do they make it happen? Here’s a bit more about Freddie’s Flowers… 

We’ve got an exclusive offer for 30% OFF your first TWO boxes plus FREE floral clippers. Click here to redeem or enter code LIFESTYLE30 at checkout.

Meet Freddie Garland

Yes, that’s really his name! British florist Freddie started his flower company in 2014, working from a tent (which he proudly called “The Warehouse”) in the garden of his parents’ London home. Back then, he delivered his fresh blooms around the neighborhood in a bright-yellow milk truck with a top speed of 8 mph (look out!). 

Since then, he’s expanded in both his means of delivery and his reach. Today, Freddie’s Flowers is available across the UK, as well as in Germany, the Netherlands, and the US. 

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We’ve got an exclusive offer for 30% OFF your first TWO boxes plus FREE floral clippers. Click here to redeem or enter code LIFESTYLE30 at checkout.

Farm-to-Doorstep Flowers

So what makes Freddie’s Flowers last so long? Was it something in the soil or that old milk truck? The secret to Freddie’s long-lasting blooms is that they’re cut to order and come straight from the farmer in bud form. Grocery store flowers, on the other hand, have a series of middlemen. They’re often bought from the grower, sold to an auction house, bought by a wholesaler, and then bought by the shop, where they then sit around waiting for you to buy them. That’s why by the time they make it to your dining room table, they’ve got limited life left. 

Because Freddie’s offers regular deliveries, they’re able to order directly from the grower and flowers reach your doorstep much sooner after being cut. That means your petals are in their prime in your home, not on a store shelf. 

We’ve got an exclusive offer for 30% OFF your first TWO boxes plus FREE floral clippers. Click here to redeem or enter code LIFESTYLE30 at checkout.

Have a Home Bursting with Blooms

Since Freddie’s Flowers last so long and I get my deliveries weekly, I usually have multiple arrangements around the house. I keep my latest bunch in the entryway and the previous week’s on my bedroom dresser. When an arrangement lasts for three weeks, which is often, I then enjoy some blossoms on my desk. I’ve also taken individual stems out of an old arrangement—especially disbuds, which last forever—and placed them in bud vases to dot around my bathrooms. 

Of course, if weekly deliveries are too frequent, you can customize how often they come. Once you sign up, you’ll get access to a delivery schedule on your online account page. There, you can decide if you’d like weekly, biweekly, or monthly arrangements… or whatever works best for you. And you can also skip arrangements if, for example, you’ll be out of town. 

Though Freddie’s is totally flexible, I will say that weekly deliveries have been amazing. Friends and family often comment about all the fresh flowers they see throughout my home. “What is this, a greenhouse?!” my sister laughed the other day. I’ve even grabbed some stems to bring to a friend’s place for a last-minute dinner party—a very nice bonus.

We’ve got an exclusive offer for 30% OFF your first TWO boxes plus FREE floral clippers. Click here to redeem or enter code LIFESTYLE30 at checkout.

Flower Arranging 101

Another bonus: Each delivery comes with a beautifully illustrated arranging guide, with tips from Freddie himself. You’ll get directions on preparing your loose stems, plus info on each flower! You’ll pick up floral skills, learn to identify blooms, and have an opportunity to flex your creativity. It’s an artful moment I can count on each week. How many grocery store bouquets have left you feeling more creative?

We’ve got an exclusive offer for 30% OFF your first TWO boxes plus FREE floral clippers. Click here to redeem or enter code LIFESTYLE30 at checkout.

Stems That are Green (In More Ways Than One)

Not only does Freddie’s Flowers give you more bud for your buck, they’re conscious of their environmental impact as well. While the company’s roots are in the UK and Freddie’s floral style is traditional English Country Garden, the company has a local California-based team that sources and styles locally grown blooms whenever possible.

Plus, the flowers aren’t transported with water—carting around a bunch of H2O can wreak havoc on the environment. These blooms are so fresh, they can wait till arrival to get a drink.

Fresh flowers that last weeks longer, stir my creativity, and are eco-minded? That’s enough for me to say “see ya” to supermarket stems for good. 

​​This article contains a sponsored offer for LifestyleReview readers from Freddie’s Flowers.