For the last year I’ve been testing different natural deodorants to find one that I can switch to permanently without having to compromise on application, how well it works or how I smell at the end of the day.
The first thing to know is that it’s an absolute minefield out there. I tried crystals, I rubbed creamy deodorant on my armpits, I had allergic reactions, horrible smelling homemade concoctions and several stained tops. There were a few OK ones, some of the large US brands almost lasted a full day and the application was alright but they never worked as well as an antiperspirant and I wasn’t happy with the carbon footprint / plastic waste that I was causing.
I gave up after what felt like my 100th deodorant and went back to antiperspirants for a bit. Interestingly, after being natural for so long, antiperspirant felt really unhealthy. The idea that the toxins running through my body were being blocked from coming out in my sweat didn’t sit well with me at all. Additionally, I was already reading numerous articles about a possible relation between aluminium in antiperspirant and breast cancer. Whilst unproven, it seemed stupid to take the risk when I could easily not use chemical filled, toxic products and go back to natural. At the same time I didn’t want to have to compromise on the effectiveness of my deodorant so I grudgingly resumed my search.
In late September last year my brother’s wife recommended me a natural deodorant brand made in the UK called Wild (WeAreWild.com) which had just launched. At this stage, I was fairly sceptical but I bought one of their deodorants and fell completely, head over heals, in love. They’re a start up who launched early in 2020 with a new range that includes fully sustainable aluminium cases (for life) and the world’s first fully compostable refill. They’ve sent me one to try – you can see it in the images above and below but it is SO stylish and cool. It’s by far the best natural deodorant I’ve come across; I had four boxes that I needed to be ticked and these guys tick all four. Here is my Wild Natural Deodorant Review:
Natural Ingredients & Effectiveness: Arguably the most important bit – the deodorant needs to work. Wild lasts at LEAST 24 hours and also survived through a sweaty 35 degree holiday in Cape Town. It works through gym work outs, hiking and a number of other activities I’ve undertaken. I’m naturally quite a smelly person so this was hugely satisfying for me. I apply once a day in the morning and that’s it. The BIG problem I’d previously found with natural deodorants is that most don’t work so finding one that not only works but works as well, if not better, than an antiperspirant was a big win for me. I also LOVE that it’s made from natural ingredients – no aluminiums, parabens or other nasty, harmful chemicals.
Application: Let’s face it, smothering deodorant on with our hands or rubbing crystals on our skin isn’t ideal. In fact, it’s pretty grim. I want to be leaving the gym or getting up for work and doing a few quick swipes with a stick deodorant that leaves no mess. I also want it to be comfortable to apply. Again, Wild smashes this out the park – you don’t have to put much on, it slides very smoothly onto the skin and doesn’t stain my clothes. I’d genuinely go as far as saying it’s a real pleasure to apply which sounds weird but there’s something about how stylish this product is that makes me feel great using it.
Smell / Scents: Personal preferences play a role here, but I’ve got to share my experience. I’ve tried all five of their new scents, and trust me, they’re all exquisite. My top pick has to be ‘Fresh Cotton & Sea Salt’ – it’s unexpectedly amazing, like a high-end perfume. And then there’s the delightful combo of ‘Jasmine & Mandarin Blossom’ and ‘Orange Zest.’ Just got their latest, ‘Rhubarb & Raspberry,’ and even though I haven’t worn it yet, the scent is already incredible. Honestly, all of them are amazing. The refills are super cool too, with such clever design. I’ve had tons of people commenting on how amazing I smell, some completely out of the blue, and it’s all thanks to Wild.
Sustainability: Now this is a big one for me personally. Like a lot of others, I don’t want to have a large carbon footprint and be smashing through single-use plastic or all for the sake of my deodorant. The packaging these guys have created is genuinely revolutionary. It is SO stylish! It’s by far the most beautiful thing in my bathroom. Any time someone comes over and sees it they comment on how cool it looks, literally without fail. The casing lasts forever and is made from aluminium and post consumer recycled plastic which means they are creating NO new plastic. You only need one case and then after that you just order their refills which come in “bamboo pulp” cardboard which is both recyclable and compostable in your garden. Being a sustainability nerd, I actually emailed them to get some more info on this and they replied with the following:
Thanks so much for getting in touch and of course I’m happy to provide you with some more information! Sustainability is absolutely at the core of what we stand for. In fact, we built this company to try and remove single use plastic from the bathroom. We’re starting with our Wild deodorant but will move to create other plastic free bathroom products down the line.
We’ve invested very heavily (pretty much every penny we have) in the last two years into creating a refill model which is the new product you’ve just received. This consists of a bespoke aluminium casing which you’ll get on your first order followed by refills with the scents of your choice that will come packaged in bamboo pulp cardboard. The design of the casing means the cardboard won’t come apart in your bathroom and it also means we’ll completely cut out single use plastic which is hugely exciting for us. The refills are also compostable (3-6 months in any compost) so 100% environmentally friendly and zero waste. We hope you love it!”
I love that Wild have literally moved heaven and earth to be fully sustainable and this coupled with them being the best Natural Deodorant I’ve tried, is why (as you might be able to tell) I’m a converted Wild deodorant fan for life.
Update: After reading my review, the kind folks at Wild have offered to give all my readers a 10% discount. To get it click here and use code LIFESTYLEREVIEW at checkout.
This article contains a sponsored offer from Wild.