How Does Wild Compare With Other Natural Deodorants? I’ve Tried Most of Them
I have a drawer of half-used natural deodorants. Pastes you apply with your fingers, crumbly sticks that snap in half, creams in tins, minimalist roll-ons that cost £14 and gave up by lunchtime. I’ve been trying to make natural deodorant work for about four years, and for most of that time it felt like a hobby that punished me for having principles.
In This Article
Then I tried Wild, and the drawer of failures stopped growing.
Where Most Natural Deodorants Fall Down
The pattern with the ones that didn’t stick was always one of two things. Either the formula couldn’t cope with an actual busy day – fine at a desk, defeated by a train platform in August – or the product itself was a faff. Fingers in a jar of paste every morning wears thin remarkably quickly. So does a stick that leaves crumbs in your armpit.
A couple of brands got close on performance but lost me on the experience, and one very popular one (which I won’t name, but you’ve seen it on Instagram) was honestly the worst of the lot. Popularity and quality are not the same thing in this category.
What Wild Gets Right
Performance first, because nothing else matters without it. Wild’s stick kept up with proper days – commutes, school runs, a wedding in a heatwave. The 24 hour odour protection claim held in my testing, which puts it ahead of nearly everything else I’ve tried. It glides on cleanly, no crumbling, no residue, and the refillable aluminium case is genuinely nice to pick up every morning.
But the thing that separates Wild from the rest of the natural pack is that the credentials go beyond the formula. Wild is a certified B Corp with a score of 110.8 – the highest of the natural deodorant brands it competes with, and well above the 80 points needed to qualify at all. And it’s a Which? Best Buy for natural deodorant, which for a brand in this category is about as solid as third-party validation gets in the UK.
I’ve tested a lot of products that lean entirely on their own marketing. It’s refreshing to find one where the outside world agrees.
Lifestyle Reviewer readers get money off a first order with code WILDSTICK at wearewild.com.
The Honest Comparison
Against the pastes: Wild wins on convenience by a mile, and matches or beats them on odour control without the mess.
Against the other premium natural sticks: performance is comparable at the top end, but Wild’s refill system is cheaper to run over a year and the scent range is broader. Fresh Cotton & Sea Salt and Mint & Aloe Vera are the standouts for me.
Against the cheap “natural” supermarket options: no contest. Most of those are natural in font choice only.
The Verdict
Four years of testing, one drawer of rejects, and Wild is the deodorant that ended the search. It performs on real days, the refill system makes sense, and the B Corp score and Which? Best Buy status back up what my armpits had already concluded.
Frequently Asked Questions
What is a B Corp score and why does 110.8 matter?
B Corp certification measures a company’s whole social and environmental performance. 80 points is the qualifying threshold; Wild’s 110.8 is the highest among the natural deodorant brands it competes with.
Is Wild really better than the natural deodorant I’ve seen advertised everywhere?
I can only speak to my own testing, but of everything I’ve tried over four years, Wild is the one that combined all-day performance with a product I actually enjoyed using. The Which? Best Buy suggests I’m not an outlier.
Does the refill system actually save money?
Over a year, yes. You buy the case once and refills cost less than replacing a whole premium natural stick each time.
See how it compares for yourself – code WILDSTICK gets you money off your first order at wearewild.com.
