Grace Elliot

Grace Elliot is a senior beauty and wellness writer covering skincare, haircare, hormones and the UK beauty industry. She's written for national lifestyle titles and independent beauty platforms for over a decade, and keeps a running shortlist of products that are actually worth the money. Grace is particularly focused on the overlap between skincare science and marketing - what works, what's clever branding, and what's nonsense. She trained as a journalist at City, University of London, and is based in South London with a cat and a cabinet of half-used serums.